Marketing & PR Team
AYESHA RAZA
JOB ROLES
Statistical Researcher
Website Maker
Marketing
Public Relations
WHO WE ARE
Team of second year fashion students, from Birmingham City University who aim to nurture, uplift and recharge the human spirit by using Virtual Reality to aid ones mental health.
OUR PROPOSAL
We propose to create a brand that centres around three key aims: promoting the need for community; supporting people’s mental wellbeing; promoting the need for sustainability. Within this, our mission as the RECHARGE team is to formulate an app through which our consumers can feel recharged, nurtured and uplifted.
The Recharge app will feature a VR section that will allow our target market to interactively enter into their own utopia and let their imagination allow them to escape from reality and the worries of life. Alongside this their will be podcasts to listen to of different people’s perspectives around mental wellbeing and health, which we hope will empower the listener to talk more openly about their own struggles and seek the help they require.
Furthermore, daily notifications sent from the app will hopefully strengthen the consumer and brighten their day in the knowledge that they are loved, worth it, and special! This app will also be affiliated with a website that will feature articles to help empower people struggling with their mental health and a shop through which we hope to build a community with merchandise such as hoodies!
